About us

Built for owners who were tired of finding out too late

Digital Finsure started in 2018 after one too many clients learned about a cash crunch or a tax bill in the month it was due. We built the firm we wished they'd had.

Why Digital Finsure

The promise behind the work.

Licensed & insured

California LLC in good standing, carrying professional liability coverage on every engagement.

Answers same day

Client messages get a reply within one business day — usually the same afternoon.

A named team

A lead advisor and a staff accountant assigned to your account from day one.

Our story

A finance team that sits inside your operating rhythm

We work from Torrance, California, with clients across the country — construction shops in the South Bay, clinics in Texas, e-commerce brands shipping from three warehouses. What they share is a point of growth where spreadsheets stopped being enough and a full-time controller was still a year away.

Our answer is a small named team per client: an accountant who closes your books, an advisor who plans your tax year, and a partner who joins the meetings where decisions actually get made. Same people every month, so nobody has to re-explain the business.

We publish our fees, we write down what we'll deliver and when, and we show the math behind every recommendation. If a service won't earn its cost for you, we say so before you buy it.

Where to find us

4045 W 182nd St, Apt F
Torrance, CA 90504

Hours
Mon–Fri, 8:30am–6:00pm PT
Founded
2018
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The team

The people on your account

AW

Amara Whitfield

Founder & Managing Partner

Background across public accounting and private-company finance. Leads tax strategy and CFO advisory engagements.

HS

Hector Salinas

Director of Accounting

Runs the monthly close pipeline and every cleanup project. Migrates companies onto QuickBooks Online and Xero.

JC

Jenna Cho

Lead, Loan Advisory

Former SBA credit analyst. Packages underwriting files the way committees read them and stays in the deal until funding.

Our values

What we hold ourselves to

Clarity first

Every number we give you comes with a sentence explaining what it means and what to do about it. No dashboards without translation.

Partnership, not vendorship

You get named people who know your business, not a ticket queue. Same faces on the call every month.

Proactive planning

The best tax and financing decisions happen months before the deadline. We work on your calendar, not the IRS calendar.

Industries served

Construction & TradesHealthcare PracticesE-commerceProfessional ServicesLogistics & FreightRestaurants & HospitalityReal EstateSaaS & TechnologyManufacturingNonprofitsConstruction & TradesHealthcare PracticesE-commerceProfessional ServicesLogistics & FreightRestaurants & HospitalityReal EstateSaaS & TechnologyManufacturingNonprofits